What is a form fill?
A form fill is a completed and submitted form on your website, such as a contact or quote request.
A form fill happens when a visitor enters their details into a form on your site and presses submit. Contact forms, quote requests, booking forms and newsletter sign-ups all count. Marketers often track form fills as conversions, because each one is a person who raised their hand. Platforms like Google Ads and Meta can count form fills when the right tracking is in place.
Why it matters for your business: Form fills are often your main source of new leads, so tracking them shows which ads and pages bring in customers.
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