What is a local search?
A local search is a search for something nearby, such as a business or service in a certain town or \"near me.\"
A local search is any search where location matters. Some name a place, like "tailor in Boise." Others imply one, like "coffee shop" or "pharmacy open now," and the search engine uses the searcher's location. Local searches usually show a map with a few businesses, then regular website results. Your Google Business Profile, reviews and the location details on your website all affect how you appear.
Why it matters for your business: For businesses that serve a local area, local searches are where many new customers come from. Being visible for them is often the most valuable kind of SEO.
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