What is a meta description?
A meta description is a short summary of a page, set in its code. Search engines may show it under the headline in results.
A meta description is a sentence or two in a page's hidden code that summarizes what the page offers. Search engines may show it as the snippet under the title in results, though they often choose other text from the page that better matches the search. It does not directly affect rankings, but a clear, inviting description can convince more people to click.
Why it matters for your business: Your meta description is a bit of free ad copy in search results. Writing a unique one for each important page can raise how many searchers choose you.
Related articles
More in Glossary
Still need help?
Ask our team