What is a sans-serif font?
A sans-serif font has clean letters without the small end strokes called serifs, giving a modern, simple look.
"Sans" means "without," so a sans-serif font has no serifs at the ends of its letters. Examples include Arial, Helvetica and many fonts used in apps. Sans-serif fonts tend to feel modern, clean and approachable. They are very common on websites and phones because they stay clear at small sizes. Many brands pair a sans-serif body font with a more distinctive heading font.
Why it matters for your business: A clear sans-serif font keeps your website readable on small phone screens.
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