What is typography?
Typography is the art of choosing and arranging fonts, sizes and spacing so text is readable and fits your brand.
Typography covers every decision about how text looks. That includes which typefaces you use, how big the text is, how much space sits between letters and lines, and how headings, body text and buttons differ. Good typography makes reading comfortable and guides the eye to what matters most. It also carries personality: the same words can feel formal, playful or modern depending on the type.
Why it matters for your business: Most of your website is words. Clear typography keeps visitors reading and makes your business look professional.
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