What is a wordmark?
A wordmark is a logo made only from your business name, set in a distinctive typeface or custom lettering.
A wordmark, also called a logotype, is a logo that is your business name and nothing else. The design comes from the lettering: the typeface, the spacing, the weight and sometimes a small custom detail in one letter. Wordmarks work well when the name is short and you want people to remember it. Long names can get hard to read when the logo shrinks to fit a phone screen or a profile picture.
Why it matters for your business: A wordmark teaches people your name every time they see it. If your name is long, plan a shorter companion mark for small spaces.
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