What is an informational query?
An informational query is a search made to learn something, such as a how-to question, rather than to buy or visit a certain site.
An informational query is a search where the person wants knowledge. Examples include "how often should I change my furnace filter" or "what is a crown for a tooth." The best results are usually helpful articles, guides, videos or short answers. These searchers are not always ready to buy, but they are learning about a problem you may solve.
Why it matters for your business: Answering common customer questions on your site can bring in early-stage visitors and build trust, so they think of you when they are ready to hire or buy.
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