What is People Also Ask?
People Also Ask is a box in Google results listing related questions. Each one opens to show a short answer from a web page.
The People Also Ask box shows a list of questions related to what was searched. Clicking a question opens a short answer taken from a web page, with a link to that page, and often loads more questions. The questions reflect what many people want to know about a topic. They are a free source of ideas for what your customers are curious about.
Why it matters for your business: These questions are a ready-made list of topics to answer on your site. Clear answers can also help your pages appear in the box.
Related articles
More in Glossary
Still need help?
Ask our team