What is conversion rate optimization (CRO)?
Conversion rate optimization is the practice of improving a web page so a larger share of visitors take the action you want.
Conversion rate optimization, or CRO, means making changes to your website so more visitors call, book, buy or fill out a form. Typical changes include clearer headlines, a stronger call to action, fewer form fields, faster pages and more trust signals such as reviews. Good CRO tests one change at a time and measures the result, rather than guessing.
Why it matters for your business: CRO gets more customers from the visitors you already have, so every ad dollar and every search visit works harder.
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