What is CPM?
CPM means cost per mille, the price you pay for 1,000 ad impressions, or showings, of your ad.
CPM stands for cost per mille. Mille is Latin for thousand. It is the price of showing your ad 1,000 times, whether or not anyone clicks. CPM pricing is common for display, video and social ads where the goal is to be seen. You can also use CPM to compare costs across platforms, even when you pay a different way.
Why it matters for your business: CPM fits awareness goals, like getting your name in front of local people. Pair it with click and conversion numbers so you know if those views turn into business.
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