What is email automation?
Email automation sends pre-written emails automatically when a set trigger happens, such as a sign-up or a purchase.
Email automation lets you write emails once and have them go out on their own. A trigger starts the flow: someone joins your list, books an appointment, buys a product or has not ordered in a while. Common automations include welcome series, appointment reminders, review requests and abandoned cart emails. You can add delays and conditions between steps.
Why it matters for your business: Automated emails reach every customer at the right moment without someone remembering to send them.
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