What is marketing automation?
Marketing automation is software that sends emails, texts or other messages for you when a person takes a set action.
Marketing automation uses rules you set up once to send the right message at the right time without someone pressing send. For example, when a person fills out a form, they can get a thank-you email right away, a follow-up three days later and a reminder after a week. Automation can also tag contacts, alert your team to a hot lead or move people between lists.
Why it matters for your business: Automation follows up with every lead on time, even when you are busy, so fewer potential customers slip away.
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