What is kerning?
Kerning is adjusting the space between two specific letters so a word looks evenly spaced, especially in logos and headlines.
Kerning is the fine-tuning of space between individual pairs of letters. Some pairs, like "AV" or "To," look too far apart with standard spacing, so designers tuck them closer together. Good fonts include built-in kerning, but large text like a logo or headline often needs manual adjustment. Poor kerning can make words look awkward or even change how they read.
Why it matters for your business: Careful kerning makes a wordmark or sign look polished and professional instead of homemade.
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