What is YouTube advertising?
YouTube advertising means running video ads before, during or beside YouTube videos, managed through Google Ads.
YouTube ads are created and paid for in Google Ads. Formats include skippable ads that viewers can skip after a few seconds, short non-skippable ads, brief bumper ads and ads that appear in YouTube search results and Shorts. You can target by location, interests, topics, specific channels or people who visited your site. With skippable ads, you often pay only when people watch long enough or click.
Why it matters for your business: Video lets customers see your work and hear your voice, which builds trust faster than text, and YouTube reaches a very large local audience.
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