What is a keyword?
A keyword is a word or phrase people type or say into a search engine. In SEO it means a search you want your website to show up for.
A keyword is the word or phrase someone searches for, such as "emergency vet" or "best pizza in town." A keyword can be one word or a full question. In SEO, your target keywords are the searches your ideal customers use to find what you sell. Pages are written around them, using the same words and answering the need behind them. Search engines today understand meaning, so you do not need to repeat a keyword word for word.
Why it matters for your business: Choosing the right keywords makes sure your pages speak the same language as your customers, so you show up for searches that turn into calls and sales.
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