What is email list hygiene?
List hygiene means regularly cleaning your email list by removing bad, inactive and unsubscribed addresses.
List hygiene is routine upkeep for your email list. It means removing addresses that hard bounced, honoring every unsubscribe, fixing obvious typos and setting aside people who have not opened or clicked in a long time. It also means never adding purchased lists or people who did not agree to hear from you. Many teams clean their list every few months.
Why it matters for your business: A clean list reaches more inboxes, gives you accurate results and keeps your sender reputation strong.
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