What is visual hierarchy?
Visual hierarchy is arranging a page so the most important things are seen first, using size, color, weight and position.
Visual hierarchy is the order in which people notice things on a page. Designers control it with size, color, boldness, placement and spacing. A large headline gets read first, a bright button stands out next and smaller text comes after. When everything is the same size and color, nothing stands out and visitors do not know where to look. A clear hierarchy guides people toward the action you want.
Why it matters for your business: A clear hierarchy steers visitors to what matters most, like calling you or booking, instead of leaving them to hunt.
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